MAKEUP TALK | All About Foundation

Ever wanted to experiment with foundation but didn't know where to start?  Do you avoid wearing foundation because you don't know which type is right for you?  Are you clueless about how to apply it?  Hopefully this post will help you with the basics of foundation and its application!!

Finding the right Shade:
The most important component of foundation application is finding your shade.  This can be tricky and does require a bit of trial and error.  Also know, that if you are purchasing your foundation from a drugstore, CVS does have a great return policy.  So if you happen to choose the wrong shade, or are unhappy with it, you can return it (with a receipt of course).
When finding the right shade, these are a few things to consider:
  • Does your skin have warm or cool undertones? Click here for a video further explaining this.
  • Swatching on your wrist/hand does NOT work. Trying them on your jawline gives you a better visual.
  • When you think you've found your color, also swatch one shade darker and one shade lighter. 
  • Make sure you are swatching in NATURAL light.  The lighting in stores can play tricks on you.
Finding the right Coverage:
These are the main three types of foundation coverage.
  • Sheer: If you just want to add a glow or dewy finish to your already flawless skin, you could opt for sheer coverage. 
  • Light-medium: If you have a few slight areas of uneven tone, you could go with a light-to-medium coverage.  
  • Full: If you're like me, and your goal is to cover a few imperfections such as scars and blemishes, opt for a full coverage.
Finding the right Finish:

These are the three main foundation finishes.
  • Matte (no shine-for oily skin) 
  • Dewy (shiny- for dry skin) 
  • Satin (gives a glossy finish) 
Find the Right Formula:

Tinted Moisturizer
Stick Foundation

  • Always start with a clean face.
  • Moisturize.
  • Prime: This creates a smooth palette in which to apply makeup.
  • Conceal (optional): You may want to go 1-2 shades lighter than skin color to cover scars/blemishes.
The Tools:
  • Brush: Using a brush is my personal choice for foundation application.  Different types of brushes are used to apply different types of foundation.  My personal favorites for both liquid and powder foundation are the e.l.f. powder brush and the Sigma Flat Top Kabuki brush.
  • Sponge: Many use sponges to apply liquid foundation.  It is suggested to also dampen the sponge for a smoother application.
  • Fingers: Fans of liquid, cream, and mousse foundation swear by using their fingers to apply the foundation. It is said that this warms the foundation and makes for a thinner, less cakey application.

Finishing Touches:
  • Finishing Powder:  This is used to set your makeup.  One could purchase this as a loose powder or pressed powder.  My personal favorite is e.l.f.'s HD Powder.
  • Setting Spray:  This can also be used to set your makeup.  It could also be used to maximize your makeup's lasting powder, depending on what kind you purchase.  My favorites are Urban Decay's All Nighter, and Model-in-a-Bottle.
How-to Videos
These are a couple of my favorite YouTubers demonstrating how to apply the foundation.  If you like what you see, please subscribe to the channels!

If you have any questions or concerns, feel free to share them in the comments!

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